If you could completely reimagine your life, unbeholden to your past, what would it look like? When Sarah Reid’s son Zane turned 18, she experienced a “what am I doing with my life?” moment. She’d been working in non-profit administration but had always wanted to do interior design for spaces that served low-income communities. Thus was born her business, Small Victories Design. A move from Massachussetts to California facilitated this transformation. In the move, Sarah left behind thrifted finds that filled her attic, basement, and garage. As a “borderline hoarder,” leaving them behind proved difficult. But in having the courage to let go of one incarnation of herself (and most of the objects that made up that life) she embraced another.
Adore Your Walls started four years ago when CEO and founder Liz Lidgett started offering art advisory services to restaurants, businesses and homeowners to find the perfect piece of art for their style, space and budget. The business started from her home in Des Moines, IA, but she has worked with national brands and clients all over the country to add more color and culture to their walls. This last year, Adore Your Walls gained startup experience from Kate Wagner, Liz’s sister, as COO. The two share a passion for creating more beautiful rooms with carefully curated art. The company has since grown rapidly and Liz and Kate recently moved from Liz’s dining room table to a 1,000-square-foot office in the historic Temple of the Performing Arts in Downtown Des Moines.
Resting on an inherited buffet in the dining room of Anne and Rad’s Richmond, VA Victorian are a pair of turquoise, porcelain foo dogs. Anne shares, “My husband’s grandmother bought them in Vietnam before Vietnam was the name of a war.”